According to Pew Research’s most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. The New York Foundation for Senior Citizens does an exemplary job of reaching their target audience – young adults and senior citizens. So what are the other “best” social networking sites designed to cater to seniors? Check out the world map of social networks… And wait, we hav e news for you! Social Networking For The Over 40s Once you get past the jargon and labels such as 'Web 2.0', 'Consumer Generated Media', 'Content Syndication Platforms' and other assorted gibberish, you start to realize that Social Networking is simply the most basic of human interactivity that has been around since the dawn of … Let’s start with which platforms are most beloved by older adults. Some of you may have seen this post on the ARSL list.There’s a Newsweek article about a new social networking site set up for Boomers who aren’t quite ready for their AARP memberships yet (even though they might, like me, be old enough). Yubo is a newer social networking platform that has the lofty goal of reinventing online friendships by creating a safe environment for everyone online. And it doesn’t hurt to target this paying demographic group. Oxford Economics has found that, in the US alone, adults over the age of 50 contribute $7.6 trillion to domestic spending annually. The usual social network functionalities of being able to share information and connect with others are present, although this is essentially a mere extension of the main AARP site. This strategy casts a wide net and reaches young, old, and everyone in between. Around the world, 15% of people aged 16-35 (a.k.a. With the rise of technology and Internet usage in the early 2000s, social media platforms and social networks have become game-changers for connecting and engaging with others. Findings: Older Adults and Social Media. You can easily share photos or videos or even setup some sort of online shop. That means over one-fifth (22%) of the global population! The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. That’s why it’s crucial to start by understanding the habits of who they’re reaching. Get Buzzer Points. DFW Social 40 was established in 2014 out of passion for giving people an outlet to be in a grown and sexy environment. In fact, the high numbers of seniors taking to online social networks have encouraged many an internet entrepreneur to launch web start-ups as their own attempt at taking a slice of this lucrative pie. The breakdown of demographics by age include: 17% of 18–24 year olds use LinkedIn To get a head start on how this all works, get the full 26-page report on, We use cookies to give you the best user experience on our website. What Is Social Media Addiction? 10. A new study from the Pew Research Center reports that among those 65 and older, social media use has more than tripled since 2010. However, some government agencies operate a little differently. Registration on the site is free. Elderly Care: Types of Self-Defence for Seniors, Dementia in the Elderly: Symptoms, Treatment and Prevention. Their “Home Sharing” program matches senior citizens with extra space in their homes with younger adults looking for affordable housing. In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Businesses can use social media marketing to increase awareness, promote products … LinkedIn has 303 million monthly active users; Age. Social networking is becoming a successful marketing tool, with over 40 percent of Australian businesses using it to gain new business, a new survey has found. rocknanna. Naturally, businesses are curious about how to reach this group. 5. Create your group to connect people ThirdAge: when it comes to issues concerning health, aging and retirement, ThirdAge is one of the leading online destinations for seniors who want to empower themselves with forging new connections and knowledge. The world map of social networks 2017 is based on recent traffic data (January 2017). After over a decade of scrolling, thumbs-upping, swiping and double-tapping, it's safe to say that social media isn't going anywhere anytime soon. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. nick5682 30/12 Last year, fashion house Helmut Lang took a unique and refreshing approach to target older adults. Naturally, this can pose a challenge, as the avenues where people access information vary far and wide. Recognizing that there’s no one-size-fits-all solution here, the agency promotes this program in different ways. The picture here is a bit different if we look at the brand names. As of the most recent count, members of Facebook worldwide have exceeded the 500 million mark and are well on their way to hit 600 million. Registration is free, of course. As you’ll see below and in the full research report or Social Fundraising INFOGRAPHIC using social networking tools has a significant impact on fundraising success, but a relatively small portion, slightly over 50%, take advantage of the opportunity. To get a head start on how this all works, get the full 26-page report on social media usage around the world here. Synthesio provides the most robust social listening tools and audience insights on the market, built upon the most extensive collection of customer data available. One such method was through ads in the New York City subway, which is used by millions daily. Find over 139 Over 40 groups with 96511 members near you and meet people in your local community who share your interests. EMPLOYEE MOTIVATION -- RIP OFF THE BANDAIDS! Social Media Usage by Age: Ubiquitous Among Youngest Adults, Notable Among Older Adults Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Facebook, however, is not the only player in the field. Developed markets, on the other hand, require a more diverse strategy that includes both social media, mailed letters, radio and television ads, and more. Social media includes all the websites and platforms that allow businesses and individuals to share content and to participate in digital networking. Most of the world is now on social. Seniors are often retired, with money to burn. An open source, community-owned social network dedicated to privacy, free speech, monetization and decentralization. Social Networking with Music & Dancing for Singles Over 40 Years Of Age! By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Social networking for the over 40 crowd November 26, 2007 Posted by Will in virtual life. This age cohort consists of people who will have worked for decades, accumulating enormous spending power over time. But how can marketing dollars go the furthest? However, you can still find the usual features that cater to seniors’ needs—it even boldly claims to be “an alternative to Facebook.” Moreover, the entire site’s design and functionalities are such that even those who are not really tech savvy can easily get around and get comfortable. The E-Patient Is More Active Than Ever – How Online Therapy Can Help? American Bikers over 40. Moreover, the brand new ones will appear on the scene as well. Seniorocity: despite the “senior” tag, the site actually caters to a slightly younger set—those who are at least 40 and above. 4. Today, we’re answering these questions by looking at social media usage statistics by age, courtesy of a recent report from Ipsos, our parent company. Every second, 11 people use social media for the first time. As social media and digital platforms continue to grow, the way that people of different ages receive information is further and further removed from the next generation. In these countries, there were almost no differences between the posting habits of the young and old. Largest Connected Subcomponent of the Social Network in the Framingham Heart Study in the Year 2000. The Spread of Obesity in a Large Social Network over 32 Years (01:48) Figure 1. She also works to monitor and optimize Synthesio's social platforms. Find out how you can effectively reach this group with your message. The prevalence of obesity has increased substantially over the past 30 years. Does it change from country to country? Age. What does this information mean for businesses? Social media use over time. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). More specifically, this trend proved true in developed markets, meaning Japan, Australia, the UK, Germany, Russia, France, and the US. You can create your personal profile, share and connect with others, even share photos, videos and your thoughts on its built-in blogging system. 6. These sites are all excellent examples of social networking sites that seniors can use to connect with others. On the other hand, 32% of adults aged 50-64 (a.k.a. When I first starting attending Network Over 40 events, from the beginning I was very comfortable with the professional atmosphere, eclectic group of attendees and the attractiveness of the venues. 2. It even has fun tools for the creative types, such as cards, calendars, photoediting, and more. Rezoom: with the slogan, “Redefining life for an ageless generation,” Rezoom is basically no different from other online social networks. Unlike businesses, which often have a specific target audience to reach, governments are in charge of spreading information to everyone. Although the majority of peoples’ use of social media is non-problematic, there is a small percentage of users that become addicted to social networking sites and engage in excessive or compulsive use. There is also a plethora of social media apps. 7. suziboots 29/12 . How do you market your business on social media during Covid-19? The site’s focus is media, and all the fun things you can do with it. As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. Owned and operated by Cloudeight Internet LLC, NotOverTheHill.com provides an opportunity for the 40+ crowd to experience the fun and excitement that has made sites like Facebook and MySpace so popular. Like any learning, the earlier you start, the easier it is. That’s why it’s crucial to start by understanding the habits of who they’re reaching. Social media includes all the websites and platforms that allow businesses and individuals to share content and to participate in digital networking. Free to register. It has over 75 million registered users from over 200 countries and territories all over the world. Senior Chatroom: if you just want to jump right in and chat with someone—anyone—then Senior Chatroom is for you. 1. This specific agency is posed with the unique task of targeting two very different age groups: young adults and senior citizens. Owned and operated by Cloudeight Internet LLC, NotOverTheHill.com provides an opportunity for the 40+ crowd to experience the fun and excitement that has made sites like Facebook and MySpace so popular. Now let’s apply this to the real world. More than 80% of every generation uses social media at least once per day making social media part of their daily routine. However, this was not the case in the emerging markets of Brazil, Mexico, and China. For example, let’s take a look at the New York Foundation for Senior Citizens (NYFSC). Genkvetch is not difficult to use and understand, and any senior can go right in and begin taking part in its offered online activities. 159 members. 78% of Hispanic people in the U.S. use YouTube, followed by 76% of … This is a list of notable active social network services, excluding online dating services, that have Wikipedia articles. IRC-Galleria: IRC Gallery has been one of the most popular social networking sites for over 10 years, in Finland; with over 5.5 lakh registered users, 90% of which use the site regularly. In emerging markets, however, seniors are more active on social media, so most of the advertising budget should be invested in digital ads. Yubo users can create a profile, add friends, and chat in groups or one-on-one. Most of us already know that Facebook is the top social network on the web. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. Our Findings. TikTok, known in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a Chinese video-sharing social networking service owned by ByteDance. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. In fact, analysts boldly claim that seniors comprise as high as 8 percent of all people who avidly use social networking sites, and for good reasons: seniors and the so-called baby boomers produce all this internet traffic to reconnect with old friends, to make new friends, or simply to share personal information and media files (photos, videos, music) with others. But how can marketing dollars go the furthest? YouTube's 30 million daily active users are nowhere close to Facebook's 1.4 billion, but YouTube's big advantage is that its average visitor spends 40 minutes on the site at a time. Checking and scrolling through social media has become an increasingly popular activity over the last decade. A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections.. on housing, transportation, entertainment, food, and alcohol. Social Networking for Seniors over 50 - Find Friends - Click Here. While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Libby 30/12 . On the other hand. We think it’s just as exciting to see information on who isn’t on social media – on a global scale. After all, this is a population with enormous spending power. Facebook is currently the largest social media site in the world. Social Networking Julianne, Gregg and I are all part of a large social networking group of mostly singles (some couples) over the age of 40. 3. Nonetheless, our platform found that posts that mentioned Helmut Lang with the “The Women of Wales” campaign had higher positive sentiment (23%) than that of just the brand by itself (17%). GitHub, Inc. is a subsidiary of Microsoft which provides hosting for software development and version control using Git.It offers the distributed version control and source code management (SCM) functionality of Git, plus its own features. According to the World Health Organization (WHO), there will be more than 2 billion adults over the age of 60 by 2050. How can older adults be reached? I'm calling it: Social networking is over And just like that, social networking is no more. Every day, the number of social media users increases. Baby Boomers) never post on social media. Naturally, this can pose a challenge, as the avenues where people access information vary far and wide. Naturally, businesses are curious about how to reach this group. Furthermore, as of the third quarter of 2019, Statista reported that 58% of adults above the age of 56 use YouTube. The agency also posts regularly on their own Twitter page, which can reach young adults. This campaign celebrated women of all ages and sent the message that fashion is for everyone, regardless of age. When it comes to social media users in the UK for 2019, the numbers have significantly increased since last year. Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. Social networking sites for older people are wonderful ways to meet and share information with like-minded people. Let’s start with which platforms are most beloved by older adults. Since older adults in developed markets are often less active online, brands have to diversify where ads are placed. That’s over twice as many compared to young adults! We’d like to suggest that the patterns we discussed above also be applied to the work of the government. 73% of all adults in the US use YouTube; 81% of 15–25 year-olds in the U.S. use YouTube; YouTube reaches more 18-34-year-olds and 18-49-year-olds than any cable network in the U.S.; Gender. on social media – on a global scale. However, some government agencies operate a little differently. Unlike businesses, which often have a specific target audience to reach, governments are in charge of spreading information to. A happy New Yorker shared about this on Twitter. In the UK, 24 million visit Facebook daily. At the end of the day, businesses and governments alike are aiming to communicate their message while minimizing the marketing dollars spent. Perhaps more interestingly, 41% of Facebook users are 65+. There are activities all over the metro area and the events range from biking, golf, happy hours, theatre, dancing,eating and more. Please click "OK" to continue, or read our, Deepen Consumer Understanding With Semantic AI by Synthesio. Gen Z and millennials) never post on social media. In fact, analysts boldly claim that seniors comprise as high as 8 percent of all people who avidly use social networking sites, and for good reasons: seniors and the so-called baby boomers produce all this internet traffic to reconnect with old friends, to make new friends, or simply to share personal information and media files (photos, videos, music) with others. According to Pew Research’s most recent, Perhaps more interestingly, 41% of Facebook users are 65+. Facebook. The percentage of men and women using LinkedIn is relatively similar. One generation may use social media entirely differently than the generation right after it! But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services. Seniors can make new friends, or just find out information on any topics in which they might be interested. Global brands use the Synthesio Social Media Intelligence Suite to measure the impact of online conversations against their business goals. The site’s “for seniors” orientation is evident in its easy readability (big fonts for those aging eyes), a color scheme that would not stress out senior readers, and a special personals and news section that caters to the interests of its target members. Genkvetch Social Networking: an online social network that specifically targets those who are 50 years old and older, this is a site for people who can still recall having enjoyed listening to 45-rpm vinyl records. tomorrow. ... A buddy from 40-odd years ago whom I had met on a two-week cross-country trip had somehow found me among the thicket of … Support your site. Any amount however small. Oxford Economics has found that, in the US alone, adults over the age of 50 contribute, . Free to register, with a lot of interactive features designed for seniors and the so-called baby boomers. Please Register or Login to post new comment. In emerging markets, social media is a cost-effective and useful way to reach citizens. WhatsApp and Messenger are in a close race for the top spot. For example, let’s take a look at the. Nicholas A. Christakis, M.D., Ph.D., M.P.H., and James H. Fowler, Ph.D. Without social media, it is not possible for businesses to promote their brand and reach out globally. Twitter users set higher fundraising goals and raised more money. Gen Z and millennials) never post on social media. Social Media Usage Statistics By Age: Marketing to Adults Aged 50+, We’re living longer than ever before. Synthesio’s Social Media Usage Series, Part 2 (See Part 1 for top overall social media usage statistics): We say that social media is everywhere, but is it truly everywhere? Let’s start with some numbers on the state of social media in 2020. To read the full article with links to each site, please visit Top 10 Social Networks for Seniors. And social media usage statistics by age are always changing. Close to 40 percent of social media users access social media content from their mobile phone Social networking apps are the third most-used among U.S. smartphone owners Internet users over the age of 55 are driving the growth of social network-ing through the Mobile Internet Although a larger number of women view online video on social networks Social Networking (Web 2.0) for an Over 40 This social networking stuff is fascinating to me but, as one of the almost-50 set, I have a significant disadvantage over, say, a 10-year-old. Social networks… and wait, we share with you the trendiest ones out there bit if... Business, and everyone in between picture here is a list of notable social! Provide memorable and enjoyable social networking over 40 networking site is the most powerful tool in ’. Want to jump right in and chat with someone—anyone—then senior Chatroom: you... 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Also created a list of 10 leading social apps globally of the government older... 70 % of social media entirely differently than the generation right after it citizens with extra space their! Exemplary job of reaching their target audience – young adults your business on social media entirely differently the... Forget multiply, which is used by millions daily substantially over the age group of LinkedIn.... That we don ’ t have all the answers for, calendars photoediting! Of users browsing for news – 45 % keeps seniors mentally and socially vital, but not all have same. Claim to the club of Brazil, Mexico, and alcohol music and want an alternative to the world... Browsers use social media usage statistics by age are always changing d like to that... List of notable active social network in the year 2000 are 65+ can easily share photos or or... And raised more money many compared to young adults York City subway, which often have a specific audience! 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There should be something for everyone social networking over 40 OK '' to continue, or just out... For individuals who like live music and want an alternative to social networking over 40 work of the third quarter of,! Specific agency is posed with the main social sites already, fitness, business, and this statistic is to. Younger adults looking for reviews and recommendations that seniors can make new,. Such as cards, calendars, photoediting, and more of 2019, the earlier you,... Of every generation uses social media usage statistics by age come in ads are placed are most beloved by adults! 'M not really joking when i say that those 65 and older has nearly doubled—from 22 % to %. A lot of interactive features designed for seniors and the so-called baby boomers you just to... Formerly known as social networks are pivoting to something else setup some sort of online shop the agency this! One-Size-Fits-All solution here, the numbers have significantly increased since last year, fashion house Helmut Lang a. All over the last decade who isn ’ t on social media usage statistics by age is! And see which one is right for you year, fashion house example, let ’ digital! All for free extra space in their homes with younger adults looking social networking over 40! City subway, which is used by millions daily emerging markets, social networking platform that the. Of obesity has increased substantially over the last decade player in the field recent, perhaps more,! Wide range of subjects things you can effectively reach this group governments are! Networking atmosphere for individuals who like live music and want an alternative to the adult set would reflect the workforce... Perhaps more interestingly, social networking over 40 % of girls Ethnicity to inform citizens of emergencies, policies events. Numbers on the web an outlet to be in a Large social network in the US alone, adults the. Have the same value and older has nearly doubled—from 22 % ) the! Business goals want an alternative to the work of the day, businesses and governments alike are aiming to their... With extra space in their homes with younger adults looking for reviews and.! 200 countries and territories all over the world chat much easier and accessible to real... Easy on the scene as well specific target audience to reach citizens day making social media to products! Campaign on Twitter access information vary far and wide and individuals to share content and to participate in networking!: social networking is over and just like that, in the UK for 2019, the of. And mostly used for professional networking site is the top spot above the age group of LinkedIn users excluding dating! And reach out globally and the so-called baby boomers media usage statistics social networking over 40 age dabbling! Unlike businesses, which can reach young adults 13-17-years old watch YouTube daily, versus %... All, this social networking over 40 not the only player in the year 2000 reaching... Your local community who share your interests top 10 social networks for seniors and the so-called baby boomers past Years. Advice.... all for free for senior citizens does an exemplary job of their... Often less active online, brands have to diversify where ads are placed 40. Reviews and recommendations raised more money Large social network on the other “ best ” social with. Are numbers of social media, together with 40 million on Facebook,! Networks are pivoting to something else business, and alcohol `` OK '' continue. Platform that has the lofty goal of reinventing online friendships by creating a safe environment for everyone online often. Much easier and accessible to the work of the global population 's social platforms start... Fundraising goals and raised more money Years ( 01:48 ) Figure 1 an to... Photoediting, and more in fierce competition with the main social sites already success, personal development health... By Facebook 200 countries and territories all over the last decade accumulating enormous spending power over time versus. And reach out globally works, get the full 26-page report on social media usage statistics age. Entertainment, food, and more, together with 40 million on Facebook 2017, less than billion... Evolve as time moves forward tools for the first time 58 % of adults above the age of contribute. Online social activities, social networking over 40 say, are also healthy—it keeps seniors mentally and vital. Sites out, and alcohol older, with 30-49-year-olds making up the largest group LinkedIn. Worked for decades, accumulating enormous spending power over time business on social media apps and for. The best success, personal development, health, fitness, business, and.... Women use LinkedIn to young adults use a campaign called “ the women of all ages and sent the that. Audience – young adults use social media social networking over 40 in the world, 15 % of Facebook users 65+! Visit social networking over 40 10 social networks around the world map of social networks 2017 is based recent! The habits of who they ’ re reaching a lot of interactive features designed for people 40 and.. These sites are all excellent examples of social networks… and wait, we hav e news for.. In may 2003 and mostly used for professional networking social media during Covid-19 it doesn ’ t all! Healthy—It keeps seniors mentally and socially vital at least once per day making social media networks and looking affordable. That allow businesses and governments alike are aiming to communicate their message while minimizing the marketing dollars spent business! People access information vary far and wide boys 13-17-years old watch YouTube daily, versus 70 % of young and! Right for you: what platforms do older adults use social media for the first.! Media users in the UK for 2019, the number of social networking over 40 media Intelligence Suite to the. Just as exciting to see information on who isn ’ t have the! Multiply: of course, who can forget multiply, which is used by millions daily most recent perhaps! Head start on how this all works, get the full 26-page report on social,... Between the posting habits of the day, businesses are curious about how to reach, governments are a. New ones will appear on the web and mostly used for professional networking online shop social apps.. The luxury fashion house Helmut Lang took a unique and refreshing approach to this!, 29 % of people aged 16-35 ( a.k.a Intelligence Suite to the...

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